STRATEGIES OF BUSINESS UNITS OF DIVERSIFIED INDUSTRIAL COMPANIES AT DIFFERENT STAGES OF THE LIFE CYCLE

The paper considers the models of organisational development multidisciplinary companies and their business units. It is shown that existing need to be supplemented with two enlarged managerial competencies – management incremental (modification) innovations radical innovations. proposed model a unit assumes structured as progressive passage organisation through stages housing communal services by developing necessary for next stage. developed general are used form “Severgroup” corporation its strategic portfolio units, parameters position within framework matrix industry determined. result study was formulation strategies “growth core” peak”. Models (changes in composition characteristics units) transfer have been each strategy.